{"id":793,"date":"2026-04-11T14:46:20","date_gmt":"2026-04-11T12:46:20","guid":{"rendered":"https:\/\/www.softconic.cz\/?p=793"},"modified":"2026-04-11T14:46:20","modified_gmt":"2026-04-11T12:46:20","slug":"domenovy-trh-pod-tlakem-proc-dnes-platime-za-webove-adresy-vic-nez-kdy-driv","status":"publish","type":"post","link":"https:\/\/www.softconic.cz\/index.php\/2026\/04\/11\/domenovy-trh-pod-tlakem-proc-dnes-platime-za-webove-adresy-vic-nez-kdy-driv\/","title":{"rendered":"Dom\u00e9nov\u00fd trh pod tlakem: Pro\u010d dnes plat\u00edme za webov\u00e9 adresy v\u00edc ne\u017e kdy d\u0159\u00edv"},"content":{"rendered":"\n

Doby, kdy byla registrace dom\u00e9ny jen zanedbatelnou polo\u017ekou v rozpo\u010dtu, jsou pry\u010d. V dubnu 2026 \u010del\u00ed majitel\u00e9 web\u016f nov\u00e9 realit\u011b: plo\u0161n\u00e9mu zdra\u017eov\u00e1n\u00ed, nasycen\u00ed trhu s koncovkou .com<\/code> a raketov\u00e9mu vzestupu n\u00e1rodn\u00edch i specifick\u00fdch dom\u00e9n. Redakce SoftConic.cz zji\u0161\u0165ovala, co stoj\u00ed za aktu\u00e1ln\u00edmi cenov\u00fdmi skoky a jak na dom\u00e9n\u011b u\u0161et\u0159it.<\/p>\n\n\n\n

1. Verisign a \u201esedmiprocentn\u00ed ritu\u00e1l\u201c u .com<\/code><\/h2>\n\n\n\n

Nejobl\u00edben\u011bj\u0161\u00ed dom\u00e9na sv\u011bta, .com<\/code>, pokra\u010duje ve sv\u00e9m p\u0159edv\u00eddateln\u00e9m, ale bolestiv\u00e9m r\u016fstu. Na z\u00e1klad\u011b smlouvy s organizac\u00ed ICANN m\u016f\u017ee spr\u00e1vce dom\u00e9ny (spole\u010dnost Verisign) zvy\u0161ovat velkoobchodn\u00ed ceny o 7 % ro\u010dn\u011b<\/strong>. V roce 2026 se tak koncov\u00e1 cena pro b\u011b\u017en\u00e9ho u\u017eivatele u v\u011bt\u0161iny registr\u00e1tor\u016f stabiln\u011b usadila nad hranic\u00ed 15\u201320 USD<\/strong> (cca 350\u2013470 K\u010d) za rok bez DPH. Pokud spravujete portfolio des\u00edtek dom\u00e9n, tento \u201enen\u00e1padn\u00fd\u201c n\u00e1r\u016fst u\u017e v rozpo\u010dtu poc\u00edt\u00edte.<\/p>\n\n\n\n

2. Fenom\u00e9n .ai<\/code>: Nejdra\u017e\u0161\u00ed adresa na trhu?<\/h2>\n\n\n\n

Pokud podnik\u00e1te v technologi\u00edch, pravd\u011bpodobn\u011b jste pokukovali po koncovce .ai<\/code>. Ta pat\u0159\u00ed p\u016fvodn\u011b st\u00e1tu Anguilla, ale d\u00edky AI boomu se stala glob\u00e1ln\u00edm hitem.<\/p>\n\n\n\n

    \n
  • Aktu\u00e1ln\u00ed situace:<\/strong>\u00a0V b\u0159eznu 2026 do\u0161lo k dal\u0161\u00edmu zv\u00fd\u0161en\u00ed velkoobchodn\u00ed ceny.<\/li>\n\n\n\n
  • Cena:<\/strong>\u00a0B\u011b\u017en\u011b se dnes registrace\u00a0.ai<\/code>\u00a0pohybuje kolem\u00a080\u2013100 USD za rok<\/strong>\u00a0(1 900\u20132 400 K\u010d), p\u0159i\u010dem\u017e registrace je \u010dasto povinn\u00e1 na minim\u00e1ln\u011b dva roky dop\u0159edu. I p\u0159es vysokou cenu popt\u00e1vka nekles\u00e1, co\u017e z\u00a0.ai<\/code>\u00a0d\u011bl\u00e1 statusov\u00fd symbol modern\u00edho startupu.<\/li>\n<\/ul>\n\n\n\n

    3. Nov\u00e1 vlna gTLD (2026 Round)<\/h2>\n\n\n\n

    Pr\u00e1v\u011b te\u010f, v dubnu 2026, spustila organizace ICANN nov\u00e9 kolo aukc\u00ed na dal\u0161\u00ed generick\u00e9 dom\u00e9ny (gTLD). To znamen\u00e1, \u017ee se brzy do\u010dk\u00e1me stovek nov\u00fdch koncovek. Pro podnikatele je to dvouse\u010dn\u00e1 zbra\u0148:<\/p>\n\n\n\n

      \n
    1. P\u0159\u00edle\u017eitost:<\/strong>\u00a0M\u016f\u017eete z\u00edskat kr\u00e1tk\u00fd a \u00fadern\u00fd n\u00e1zev (nap\u0159.\u00a0firma.tech<\/code>\u00a0nebo\u00a0nabytek.store<\/code>), kter\u00fd je na\u00a0.com<\/code>\u00a0u\u017e d\u00e1vno obsazen\u00fd.<\/li>\n\n\n\n
    2. Past:<\/strong>\u00a0Mnoh\u00e9 tyto nov\u00e9 koncovky maj\u00ed tzv.\u00a0pred\u00e1torsk\u00e9 obnovovac\u00ed poplatky<\/strong>. Prvn\u00ed rok stoj\u00ed 50 K\u010d, ale obnoven\u00ed v dal\u0161\u00edm roce v\u00e1s vyjde na 1 500 K\u010d. SoftConic doporu\u010duje: V\u017edy \u010dt\u011bte drobn\u00fdm p\u00edsmem \u201eRenewal Price\u201c.<\/li>\n<\/ol>\n\n\n\n

      4. Sekund\u00e1rn\u00ed trh: AI jako lovec dom\u00e9n<\/h2>\n\n\n\n

      Naj\u00edt volnou dom\u00e9nu \u201ena prvn\u00ed dobrou\u201c je dnes t\u00e9m\u011b\u0159 nemo\u017en\u00e9. Sekund\u00e1rn\u00ed trh (Sedo, Afternic) v roce 2026 masivn\u011b vyu\u017e\u00edv\u00e1 AI k predikci hodnoty dom\u00e9n. Algoritmy v milisekund\u00e1ch vykupuj\u00ed expirovan\u00e9 dom\u00e9ny, kter\u00e9 maj\u00ed vysokou autoritu (backlinky), a okam\u017eit\u011b je nab\u00edzej\u00ed k p\u0159eprodeji za tis\u00edce dolar\u016f.<\/p>\n\n\n\n

      \n\n\n\n

      Srovn\u00e1n\u00ed cen dom\u00e9n (Pr\u016fm\u011br duben 2026)<\/h3>\n\n\n\n
      Koncovka<\/th>Ro\u010dn\u00ed poplatek (odhad)<\/th>Vhodn\u00e9 pro…<\/th><\/tr><\/thead>
      .cz<\/strong><\/td>180 \u2013 250 K\u010d<\/td>Lok\u00e1ln\u00ed byznys v \u010cR (nejlep\u0161\u00ed pom\u011br cena\/v\u00fdkon)<\/td><\/tr>
      .com<\/strong><\/td>400 \u2013 550 K\u010d<\/td>Glob\u00e1ln\u00ed projekty (standard, kter\u00fd zdra\u017euje)<\/td><\/tr>
      .ai<\/strong><\/td>1 900 \u2013 2 600 K\u010d<\/td>AI startupy a tech inovace<\/td><\/tr>
      .online \/ .site<\/strong><\/td>30 \u2013 1 200 K\u010d*<\/td>Osobn\u00ed weby (*pozor na cenu obnoven\u00ed)<\/td><\/tr>
      .io<\/strong><\/td>900 \u2013 1 300 K\u010d<\/td>V\u00fdvoj\u00e1\u0159e a SaaS aplikace<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      <\/p>\n\n\n\n

      \n\n\n\n

      5. Jak neplatit zbyte\u010dn\u011b moc?<\/h2>\n\n\n\n
        \n
      1. V\u00edcelet\u00e1 registrace:<\/strong>\u00a0Pokud v\u00edte, \u017ee projekt p\u0159e\u017eije, zaregistrujte dom\u00e9nu na 5 nebo 10 let dop\u0159edu. Vyhnete se tak ka\u017edoro\u010dn\u00edmu zdra\u017eov\u00e1n\u00ed ze strany ICANN\/Verisign.<\/li>\n\n\n\n
      2. Konsolidace portfolia:<\/strong>\u00a0Pou\u017e\u00edvejte jednoho registr\u00e1tora pro v\u00edce dom\u00e9n a hledejte \u201eBulk Discounts\u201c.<\/li>\n\n\n\n
      3. Hl\u00eddejte si dopl\u0148ky:<\/strong>\u00a0Mnohdy zaplat\u00edte v\u00edc za \u201eWHOIS Privacy\u201c nebo \u201eDomain Protection\u201c ne\u017e za dom\u00e9nu samotnou. Modern\u00ed registraci v EU by m\u011bly m\u00edt z\u00e1kladn\u00ed ochranu soukrom\u00ed d\u00edky GDPR v cen\u011b.<\/li>\n<\/ol>\n\n\n\n

        <\/h2>\n\n\n\n

        Dom\u00e9na v roce 2026 u\u017e nen\u00ed jen adresa, je to investice. Zat\u00edmco u .cz<\/code> dom\u00e9n z\u016fst\u00e1v\u00e1 cena d\u00edky sdru\u017een\u00ed CZ.NIC relativn\u011b stabiln\u00ed, u glob\u00e1ln\u00edch koncovek mus\u00edte po\u010d\u00edtat s rostouc\u00edmi n\u00e1klady. Ne\u017e si koup\u00edte levnou dom\u00e9nu za \u201edvacku\u201c, pod\u00edvejte se, kolik v\u00e1s bude st\u00e1t p\u0159\u00ed\u0161t\u00ed rok \u2013 abyste se z n\u00edzkon\u00e1kladov\u00e9ho startu neprobudili do drah\u00e9 no\u010dn\u00ed m\u016fry.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Doby, kdy byla registrace dom\u00e9ny jen zanedbatelnou polo\u017ekou v rozpo\u010dtu, jsou pry\u010d. V dubnu 2026 \u010del\u00ed majitel\u00e9 web\u016f nov\u00e9 realit\u011b: plo\u0161n\u00e9mu zdra\u017eov\u00e1n\u00ed, nasycen\u00ed trhu s koncovkou .com a raketov\u00e9mu vzestupu n\u00e1rodn\u00edch i specifick\u00fdch dom\u00e9n. Redakce SoftConic.cz zji\u0161\u0165ovala, co stoj\u00ed za aktu\u00e1ln\u00edmi cenov\u00fdmi skoky a jak na dom\u00e9n\u011b u\u0161et\u0159it. 1. Verisign a \u201esedmiprocentn\u00ed ritu\u00e1l\u201c u .com Nejobl\u00edben\u011bj\u0161\u00ed dom\u00e9na sv\u011bta, .com, […]<\/p>\n","protected":false},"author":1,"featured_media":794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"class_list":["post-793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky"],"_links":{"self":[{"href":"https:\/\/www.softconic.cz\/index.php\/wp-json\/wp\/v2\/posts\/793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.softconic.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.softconic.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.softconic.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.softconic.cz\/index.php\/wp-json\/wp\/v2\/comments?post=793"}],"version-history":[{"count":1,"href":"https:\/\/www.softconic.cz\/index.php\/wp-json\/wp\/v2\/posts\/793\/revisions"}],"predecessor-version":[{"id":795,"href":"https:\/\/www.softconic.cz\/index.php\/wp-json\/wp\/v2\/posts\/793\/revisions\/795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.softconic.cz\/index.php\/wp-json\/wp\/v2\/media\/794"}],"wp:attachment":[{"href":"https:\/\/www.softconic.cz\/index.php\/wp-json\/wp\/v2\/media?parent=793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.softconic.cz\/index.php\/wp-json\/wp\/v2\/categories?post=793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.softconic.cz\/index.php\/wp-json\/wp\/v2\/tags?post=793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}